UX and Design Research Lead

Sarah Reid is a Product Designer at Dialexa whose fascination with the how design and psychology interact has led her on a relentless pursuit to shape user experiences that enable elegant solutions to complex problems. Her specialties in web and UX design include layout, interaction and aesthetic design for websites and software products.

Prior to joining Dialexa, she leveraged her love of design thinking to design administration tools for AT&T Business to Business Services and game art for GameStop's PC download business. Most notably, Sarah worked for a healthcare industry software provider where she used her UX problem solving and process improvement skills to streamline online interactions that contained a massive amount of user information, options, decisions, complex rules and restrictions. The only precedent to an application in this industry was paying someone to sort through spreadsheets and faxing the paperwork.

Sarah received several student ADDY awards and Graphic Design Student of the Year while studying at Abilene Christian University, where she graduated magna cum laude with a Bachelor of Fine Arts. Sarah enjoys fine art, video games and group watching reality TV and awards shows like The Oscars.

Posts by Sarah

4 Ways Data-Driven Innovative Design Boosts Business Performance
Design

4 Ways Data-Driven Innovative Design Boosts Business Performance

Using the Sketch App: 7 Tips To Help Your Design Workflow
Design

Using the Sketch App: 7 Tips To Help Your Design Workflow

Conceptual Prototyping Wins - Where Execution Meets Planning
Design

Conceptual Prototyping Wins - Where Execution Meets Planning

5 Design Process Manager Archetypes and What to Do About Them
Design Product Development

5 Design Process Manager Archetypes and What to Do About Them

Balancing Human-Centered Design with Business Outcomes (Part 2: Shift from Design to Build)
Design

Balancing Human-Centered Design with Business Outcomes (Part 2: Shift from Design to Build)

Human-Centered Design Balanced with Business Outcomes (Part 1: Research)
Design

Human-Centered Design Balanced with Business Outcomes (Part 1: Research)

Want to Improve your Creative Design? Here are 10 ways.
Design

Want to Improve your Creative Design? Here are 10 ways.

Five Tech Podcasts to Listen to Right Now
Leadership

Five Tech Podcasts to Listen to Right Now

Why Prototypes Matter in Interaction Design
Design

Why Prototypes Matter in Interaction Design

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