Custom Made is produced every Sunday and so make sure you hit subscribe on your favorite podcasting app via the links at the end of this post to get our latest episodes as they are released.

We are on episode #25 and this week I talking again with Dialexa’s Head of Engineering, Samer Fallouh.

Samer has joined me previously on Custom Made to discuss how IT and product development teams within enterprise organizations need to bring modern product development methods to legacy IT operations or face disruption - you can hear more about this in Episode #15.

Samer is a technologist with over fifteen years experience in building custom software and hardware products to successfully drive digital transformation at enterprise organizations, and partner with startups who have received funding and now need a technology team to bring their product to market so that it is scalable, secure and built for their user needs.

Samer joined Dialexa as employee number three and has been instrumental to the growth of the company. Starting as a Solutions Engineer, Samer quickly moved into an Engineering Project Lead role, and today, he serves as Partner at Dialexa overseeing both the Software and Hardware Engineering practices.

On this weeks episode Samer and I are discussing the challenges and opportunities that live at the intersection of hardware and software product development. Samer’s early experience with sensors and connected devices nearly ended up with him suing Microsoft! - I’ll let him share that story.

At Dialexa, one of Samer’s first IoT projects was building the connected car company Vinli - you can hear this whole story in Episode #3 of Custom Made when I sat down with founder and CEO Mark Haidar. Now that the interest with IoT has peaked in recent years and connected products are becoming more common,

Samer outlines a number of challenges that companies need to plan for when building these products including cost and timeline.

For example, companies have gotten used to the rapid release timelines in software but that is not possible with hardware - even on IoT projects, software and hardware need to be managed as separate sub-projects with their own processes but with the right connective tissue to make sure that integration points happen throughout the build.

There is a need to use 3rd party hardware products in the early stages of your product development to save time and money, but problems will start to occur if you become dependent on using 3rd parties for your device. You are constrained by those suppliers, their business and product growth, and it may leave you not being able to scale or add the features you need in the future.

From where Samer sits today, the future of pairing data from IoT sensors and digital data is significant. This combined having historical data integrated with real-time data to empower data-driven decisions is the IoT business opportunity of today and the future.

You can catch Samer's full Custom Made episode here or via the podcast links below:

You can get all episodes of Custom Made on these platforms and many more. Do subscribe on your favorite platform to catch each episode as it is released, and let me know any feedback, questions, and recommendations on twitter @dougplatts.

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I hope you enjoy this episode!

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