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This is episode #35 of Custom Made and this week I’m joined by Swamy Vasudevan, Vice President of Strategy at Ericsson.

With a career driving product innovation, business growth, market share, and organizational refinement for global markets. Swamy is an award-winning thought leader in network communications and a recognized speaker on topics including Cloud Management, Smart Grid Communications, and GIS.

During his time at Ericsson, Swamy has held positions as Head of Cloud Solutions and Chief Technology Officer.

Today as the Vice President of Strategy, Swamy leads strategy definition and market growth planning for Ericsson’s North American cloud and network business, serving B2B customers across the US and Canada.

This includes directing business development for the North America cloud and NFV unit, focusing on industry-unique, end-to-end solutions for commercial clients.

Swamy leads a matrixed team who specialize in competitive analysis, identifying growth opportunities, determining possibilities for disruptive technology, and providing guidance for M&A and venture investments, and he partners with top-level client decision makers in articulating value proposition and driving customer engagement.

This week Swamy and myself are doing a deep-dive into the telecom industry.

We start by looking at how Ericsson has continued to transform itself to be relevant to its target customers, and grow and evolve based on industry needs.

I’m sure your first thoughts when you hear Ericsson may be to associate them with the pre-iPhone era Sony Ericsson cellphone range - I know I had one of those.

But today Ericsson is shaping the future of mobile broadband Internet communications through its continuous technology leadership, helping to create the most powerful communication companies in the world.

During our conversation Swamy discusses the disruptions that are hitting the Telecom industry, including the perfect storm of Technology, Community, Consumer transformation. This includes the impact of 5G, Cloud, Machine Learning, changes to IT and Network teams, and changes in ownership support and business models.

And with all of this change how do you innovate and adapt? Swamy shares how business models are shifting, the impact to organizations within Ericsson, and how they are investing in their people to develop and retrain.

You can catch Swamy's full Custom Made episode via the podcast links below!

And, get all episodes of Custom Made on these platforms and many more. Do subscribe on your favorite platform to catch each episode as it is released, and let me know any feedback, questions, and recommendations on twitter @dougplatts.

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I hope you enjoy this episode!

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