Custom Made is produced every Sunday and so make sure you hit subscribe on your favorite podcasting app via the links at the end of this post to get our latest episodes as they are released.

This is episode #38 of Custom Made and this week I’m joined again by James Utley, Senior Manager and Product Designer here at Dialexa.

James is an experienced designer skilled in Information Design, Logo Design, User Experience, Branding & Identity, and Typography with a history of working in the information technology and services industry.

James has joined me on previous episodes of Custom Made where he was discussing how to scale design across hundreds of products with Design Systems, how to navigate the politics of user research, and how to use lead design research to get to the “why” of your product. Be sure to check out those episodes once you have finished this one.

Last week on Custom Made, I had Rowdy Howell on the show sharing some of the major themes that were being discussed at Strata Data Conference which he recently attended in New York.

This week James had just returned from Barcelona where he attended the Service Design Days conference, and I managed to grab some time with him to hear some of the main topics being discussed there.

During this weeks episode, we explore a range of topics such as:

  • How service design brings humanity back into the products and services we create
  • Design that ignores the ecosystem is doomed to fail
  • Service designers need to have the ability to both zoom in and out of the experience, and how sometimes you need to go slow to move fast
  • And how our work should shape the tools we utilize, rather than letting the tools shape the work

Catch James' Custom Made episode via the podcast links below!

And, get all episodes of Custom Made on these platforms and many more. Do subscribe on your favorite platform to catch each episode as it is released, and let me know any feedback, questions, and recommendations on twitter @dougplatts.

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I hope you enjoy this episode!

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