Custom Made is produced every Sunday and so make sure you hit subscribe on your favorite podcasting app via the links at the end of this post to get our latest episodes as they are released.

This is episode #41 of Custom Made and this week I’m joined by Jordan Bergtraum, a Product Management Executive and Enterprise SaaS Expert.

For over a decade Jordan has been growing B2B Enterprise SaaS product revenue while mastering retention via needle moving roadmaps, value-based product messaging, and high functioning PM teams.

He has expertise in two-sided marketplaces, wildly complex business logic & configuration, and business intelligence products. As the head of product management for a range B2B SaaS companies, Jordan has grown flagship products from $75M to $130M+ over 3 years and $10M to $30M in just 2.5 years.

Jordan brings experience from the pharmaceutical, legal, higher education and facilities management verticals.

This week is the start of a two-part conversation with Jordan on the role of Product Manager. For many organizations, the Product Manager role is being defined and redefined as companies and their products mature.

With that in mind, Jordan and I wanted to bring clarity to this role, and have a very honest discussion about what parts of Product Management should get more attention. And just as important, what functions require less attention. The end game is to help PMs deliver better products.

For part one of our conversation we are breaking down the current state of product management, and detailing five things to spend less time on (or completely stop), to make room for higher value activities.

Be sure to check out next week's episode where we will detail five things product managers should start doing (or do more of) to continue their evolution toward product hero.

Catch Jordan's Custom Made episode via the podcast links below!

And, get all episodes of Custom Made on these platforms and many more. Do subscribe on your favorite platform to catch each episode as it is released, and let me know any feedback, questions, and recommendations on twitter @dougplatts.

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I hope you enjoy this episode!

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