Dialexa, a leading technology innovation firm based in the heart of Dallas, TX, today announced Doug Platts is joining their leadership team as Vice President of Marketing. Previously Doug held the position of Vice President of Media at iCrossing, a global digital marketing agency owned by Hearst.
In this key leadership role, Doug will lead all marketing efforts across the organization. He will be responsible for building the Dialexa vision, driving thought leadership around emerging trends and technologies, and supporting business growth.
"Doug brings a wealth of experience and understanding in all areas of marketing. At the same time, he deeply understands technology and how businesses can use digital transformation to create a competitive advantage,” said Scott Harper, Co-Founder and CEO of Dialexa.
An international marketer with over a decade of experience in the industry, Doug has an extensive record of identifying new technologies and delivering strategic innovation. Doug has helped brands like Microsoft, LG, Toyota, Coca-Cola and Starwood Hotels build deeper engagements with their customers. In his most recent role at iCrossing, he infused advanced digital strategies into the agency’s core competencies by integrating search marketing, paid media, social engagement & content strategy. Doug helped grow iCrossing's global digital offering to serve their clients with effective scalable solutions. Although he has been in a marketing role for years, Doug’s degree is in computer science and he started his career in technology.
"Brands today need to understand how they can leverage emerging technologies to create new markets within their industries. New digital platforms allow a deeper understanding of audiences and new ways to engage consumers. Dialexa is uniquely positioned to bring together these technologies and platforms in new and powerful ways," Doug said. "I'm excited to join Scott, who is a visionary leader, and the talented team at Dialexa to put these assets to work for our clients."