Firms send employees to the program with a pre-approved project or initiative that they would like to see further developed and implemented. The Digital Accelerator coaches work with executives prior to coming to class to prepare the project for the accelerator.
During the program a team of industry experts guide the executive attendees through a series of modules to develop a detailed project roadmap. The general accelerator program modules include the following topics:
- Leadership for a Digital World
- Big Data
- Customer Experience
- Digital Innovation
- Design Thinking
- Digital Marketing
- Social Media
- Digital Transformation
The SMU DIGITAL ACCELERATOR™ is delivered in eight 3.5 hour modules, providing an executive experience. It is designed to train and develop working professionals to analyze, build, and manage projects through the digital landscape. The program is interdisciplinary and is appropriate for professionals from many different fields, including marketing, communications, sales, IT, and operations. The classes are fast-paced, interactive and provide practical skills and tools that are immediately applicable back at the workplace.
The SMU DIGITAL ACCELERATOR™ is held on both the Dallas, Dallas/Fort Worth and Plano campuses. Executives in the program gain access to SMU's faculty members, leading practitioners and thought leaders, as well as the worldwide SMU alumni network.
The Accelerator runs each quarter, with the Fall 2017 session beginning on September 11th. If you are interested in hearing more you can reach out to Doug directly.
Founded in 1911, SMU is a nationally-ranked private university with seven degree-granting schools. A distinguished center for teaching and research located in the heart of Dallas, SMU offers small classes, leadership opportunities, international study and innovative programs.
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