Earlier this year, Dialexa hired Mindtap Marketing to develop and manage an inbound marketing campaign focused on building awareness and leads. With blogging and content production at the center of our strategy, our Chief Creative Officer Steven Ray and Senior Designer Ben Hernandez set about redesigning the blog experience, with input from Mindtap Marketing.
While other technology companies are known for their strength in design or engineering or delivery, our team achieves a rare balance of world-class creative design, user experience, development and project management to deliver beautiful, functional experiences that meet or exceed timing and budgetary requirements. With this approach and special attention to the user experience and user interface, Steven and Ben created a blog design that was so innovative that it, essentially, “broke the mold” for HubSpot’s framework. Thankfully, with HubSpot and MindTap’s partnership, we were able to bring our innovative design approach into the HubSpot platform.
"Mindtap Marketing and Dialexa have set an example for how businesses everywhere should be transforming their marketing with inbound. Their strategic approach to attracting, engaging, and delighting customers has not only built valuable relationships with their audience, but has driven growth for them and the inbound movement.” said HubSpot Marketing Director Patrick Shea.
The resulting blog and marketing campaign have produced an 86% rise in new visitors to the Dialexa website and a 563% increase in leads compared to the period prior to the campaign’s launch.
The most important asset at any company is the people who work for it. At Dialexa, we know that it’s our team – their drive, their dedication, their attention to detail – that makes these award-winning technology products possible. Kudos to HubSpot for amassing 15,000 customers in 90 countries; kudos to the Mindtap Marketing team for being the recipients of the HubSpot Impact Award; and, especially, kudos to our very own Steven Ray and Ben Hernandez – whose passion and desire to push the limits on creativity lead them to create innovative technology that receives international recognition.
To learn more about how Dialexa converts ideas into functionality, including our approach to the new product development process for software, click the image below.